EA studios 'hunger' to start using generative AI 'as quickly as possible,' says CEO ( www.pcgamer.com )

blahsay , 7 days ago

Please, please, please just stop buying EA games!

ICastFist , 10 days ago

Alternative title: "The people I boss around totally want to use AI because it's really cool and it's the future, so we need it now and they're going to use it whether they want it or not", says the CEO that can't distinguish a Nintendo from a Playstation

LifeLikeLady , 10 days ago

I quit giving EA money when they launched Origin. Been a long time.

cerement , 10 days ago

Ṃαɖɗəη 🇳Ⅎℒ ꞳꭘѴ

Donebrach , 10 days ago

Don’t buy them

krelvar , 10 days ago

If you thought Breakfast™ (especially with the Bacon™ DLC) was good, just wait for the sequels.

phoneymouse , 10 days ago

Because players are just dying for generative AI!!!!

Kolanaki , 10 days ago

I unironically am; but I don't think EA is gonna use it the way I would actually like to see it used in a video game. They hear "I want AI dialogue" and will use AI to write (and probably code) the game, instead of having it generated real time so you can communicate with the NPCs as if they were actually there.

moriquende , 10 days ago

The problem is that you can't really control what AI spits out. May fit perfectly into the story, or it may be immersion breaking nonsense that doesn't even fit into the narrative. What if a character suddenly makes a promise or tells you a key plotline point that it has just made up? I, for one, prefer games to be handcrafted to deliver a quality reliable experience instead of being a coinflip.

Kolanaki , 10 days ago (edited 10 days ago)

You can control what it spits out, though. They already do somewhat.

Edit: Gonna go out on a limb and assume most of you haven't actually played any of the projects currently doing this. Or mess with chatbots at all.

moriquende , 10 days ago

Somewhat is key. You can try to guide it in a direction, but that's it. Also, as a player, you can never be sure if the dialogue is meaningful or not. Does it reveal something about the plot? Is it a key information about the character? Is it just hallucinated gibberish to fill the space?

Jesus_666 , 10 days ago

Besides, LLMs struggle with retaining contextual information for long and they're pretty dang resource hungry. Expect a game with LLM-driven dialogue to reserve several gigs of VRAM and a fair chunk of GPU processing power solely for that.

And then you still get characters who hallucinate plot points or suddenly speak gibberish.

MentalEdge , 10 days ago

You really can't.

You can run checks and fence it in with traditional software, you can train it more narrowly...

I haven't seen anything that suggests AI hallucinations are actually a solvable problem, because they stem from the fact that these models don't actually think, or know anything.

They're only useful when their output is vetted before use, because training a model that gets things 100% right 100% of the time, is like capturing lightning in a bottle.

It's the 90/90 problem. Except with AI it's looking more and more like a 90/99.99999999 problem.

EndlessApollo , 11 days ago (edited 10 days ago)

Honestly, if there's ways that machine learning and the like can make AAA game development cheaper or faster I'm all for it, and I'm pretty against most use of ML in art. Modern AAA games aren't economically viable. You have to overwork and underpay the shit out of developers to make your average AAA game, and even with that they still nickel and dime users for all they're worth. The obvious solution is obviously to stop paying execs so much and stop endlessly, pointlessly pursuing better graphics (ie more polygons and shaders and RTX), but that's not gonna happen any time soon bc capitalism and shit. Theoretically ML can be used in a way that doesn't result in people being laid off and instead just reduces the workload and allows more to be done in less time, while everyone gets paid more. It certainly couldn't make EA games any more generic or sloppy than they already are. That would be perfectly fine imo, but chances are they'll just lay off half their devs and voice actors and shit, again bc capitalism and shit.

Tldr AAA game devs could use ML to make AAA development more ethical and economical, but probably won't be bc that'd make less money for the shareholders :c

dephyre , 10 days ago

I think there's a lot of new and innovative ways ML can be used in development. Maybe to help create quests or NPC dialogue that could react to things you've done in-game.

But this EA we're talking about, they'll probably just use it for micro-transactions.

Viking_Hippie , 10 days ago (edited 10 days ago)

Modern AAA games aren't economically viable.

Bullshit! Gaming is the sixth most lucrative industry in the world and, with the possible exception of mobile game money farms like Zynga, the AAA studios are the most profitable.

You have to overwork and overpay the shit out of developers to make your average AAA game,

You don't HAVE to overwork developers. It's a toxic and unnecessary standard practice. As for overpaying developers, that's the OPPOSITE of the truth. Unless they're also the publishers like Larian, developers get an absolutely miniscule fraction of the profits of any given game.

and even with that they still nickel and dime users for all they're worth

Not because they have to. Because they're allowed to. It's not need, it's greed.

Theoretically ML can be used in a way that doesn't result in people being laid off and instead just reduces the workload

https://lemmy.world/pictrs/image/7a1a466f-4cd8-49a5-9893-a71d13e1355a.jpeg

That's how it SHOULD work, but never how it DOES work. Especially with amoral companies like EA.

It certainly couldn't make EA games any more generic or sloppy than they already are.

It can and it most likely will. ML produces the best results when guided and corrected by actual humans with actual expertise. That's not how EA are going to use it though, they're going to use it to REPLACE actual humans with actual expertise in order to maximize profits.

chances are they'll just lay off half their devs and voice actors and shit, again bc capitalism and shit.

No fair doing a 180 after I've already corrected you! 😁

Tldr AAA game devs could use ML to make AAA development more ethical and economical, but probably won't be bc that'd make less money for the shareholders :c

Again, how DARE you pivot to being right after I've gone through so much effort pointing out how wrong the majority of your comment was? 😤😄

Not gonna go back now, I'm far too lazy to do all that and just delete it 😉

EndlessApollo , 10 days ago

Oop I didn't mean to say overpay lmao, I know that's not the case.

I honestly had no idea the games industry was so lucrative, I assumed they made less money than movies but that's not even on the list. That's extra evil, I knew they have rich execs ofc but I didn't know just how badly distributed that wealth was. Maybe they make more profit bc of how horribly they treat everyone Idk, or maybe bc there aren't as many celebrities with massive paychecks as there are in Hollywood.

You're right, I thought it wasn't a very profitable industry but it's just that publishers are evil and choose not to pay studios enough or treat them like people. Nvm I hope AI bullshit doesn't end up in these games (my hypothetical magical christmasland scenario of devs working less and not being laid off by it wouldn't be too bad in my book but that's not at all likely)

Catoblepas , 11 days ago

Mmm I love generic slop smoothed of any distinguishing features 😋