YouTube Tests Showing Ads When You Pause a Video, Calls it ''Pause Ads'' ( www.androidauthority.com )

YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:
https://safereddit.com/img/ivam1wb4mz4c1.jpg

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

cy_narrator ,

This causes more issues when you have to pause to let the video buffer a while before continuing.

the_crotch ,

Tubi does this. It's probably the least I trusive way to handle ads. I'd be fine with it if it was a replacement for in-video ads, but I doubt they're doing that and just want to squeeze more views out of our eyeballs so fuck them

smackjack ,

Following in porn's footsteps I see. Can't pause a video without getting an ad shoved in front of your face.

cy_narrator ,

How do you know so much about Porn?

SecretPancake ,

Ah this is why they started showing screensavers now in the pause screen on the Apple TV app. They just needed this feature to bother people even more. Well, I won’t see it since I made the deal with the devil half a year ago and got Premium and I think it’s actually worth the money considering it’s my most watched streaming service by far.

buzz86us ,

The very least this is less obstrucive

anon_8675309 ,

When are they going to put video ads in little boxes all around the primary video content that all play simultaneously?

LemmyFeed ,

https://lemmy.world/pictrs/image/7011c8f0-632a-4296-9a2a-b9addb80b84d.jpeg

archchan ,
@archchan@lemmy.ml avatar

I'd sooner stop using the internet than be forced to imprint that carefully crafted poison into my psyche. They will not steal my life with ads.

PrettyFlyForAFatGuy ,

pay for the service then.

Serving HD videos aint free

archchan ,
@archchan@lemmy.ml avatar

pay for the service then

Gladly. So I donated to Peertube.

PrettyFlyForAFatGuy ,

whats that got to do with youtube?

if you're exclusively using peertube, why are you complaining about ads on youtube?

Marcbmann ,

So many people in this comment section are pissed that YouTube isn't both free and ad-free. It's mind blowing.

Yes, YouTube is a business and exists to generate revenue.

PrettyFlyForAFatGuy ,

i'd get it if people were complaining about ads being added to paid subscriptions. i cancelled my prime subscription for exactly that reason.

But people whinging about having to watch ads on a service they're not paying for has always struck me as weird

Marcbmann ,

Yeah, completely agree. But this is also Lemmy. The majority of users are either a communist or almost a communist. And usually have a pretty bad understanding of what that even entails. Generally they just want everything to be free or paid for by someone else.

dufkm ,

The majority of users are either a communist or almost a communist.

I was 97% communist at the last measurement. I think I will get the final 3% any day now, God willing.

jkrtn ,

So? Creating videos isn't free, but few creators are receiving money worth the time they put in.

They also have a cycle-of-rage algorithm leading children from video game content into far-right radicalization.

PrettyFlyForAFatGuy ,

The people you watch on yt get a higher amount from premium viewers.

the ones that are getting paid through the youtube partner program are getting that through either premium subs or ad revenue.

so if we get rid of all the ads on the platform where does the money to run the platform come from?

paholg ,

I pay for YouTube. I'm mildly optimistic that this won't make it into the paid version, but I also wouldn't be surprised if it does.

I've already had to cancel Amazon Prime after they made the base tier have ads, but continued to show ads after paying extra for ad-free.

ikidd ,
@ikidd@lemmy.world avatar

It'll get there. They're boiling the frog. If you'll pay now to get rid of ads, you'll pay more to get rid of them when they show up, until you can't pay more and then you'll watch the ads.

kamenoko ,
@kamenoko@sh.itjust.works avatar

The last real executive at Google was forced out a few years ago. Google is firmly in the hands of advertising now.

Marcbmann ,

Always was. How tf do you think they make money

kamenoko ,
@kamenoko@sh.itjust.works avatar

Ads and search used to have a really strong firewall that separated their concerns. This no longer exists.

Marcbmann ,

Sponsored search placements haven't really changed. Most ads are run through AdWords which are found across the web and on mobile apps. Even this post is about ads run within videos. Thus unrelated to search.

Cowbee ,

Enshittification. Youtube is always going to get worse as long as it exists to make money.

Marcbmann ,

Who do you expect to pay for it?

CileTheSane ,
@CileTheSane@lemmy.ca avatar

If McDonald's started charging $100 for a cheeseburger, the response of "well who's going to pay for it?" Would not be appropriate.

The cost is too high and is only increasing because of greed.

Marcbmann ,

The cost is too high? Seriously?

You're not paying anything for the service. You have no concept of what their costs are. You're mildly inconvenienced by some annoying and slightly obtrusive ads.

It's a business, not a charity. And they owe you nothing.

CileTheSane ,
@CileTheSane@lemmy.ca avatar

They are charging me my time through ads.

You have no concept of what their costs are.

Neither do you, but I know Google will shut down anything not profitable enough and they haven't shut down YouTube.

It's a business, not a charity. I owe them nothing.

thatirishguyyy ,
@thatirishguyyy@lemmy.today avatar

non-interuptive ad format

Yeah, I'll stick with Brave web browser

DradoTheHobbit ,
@DradoTheHobbit@lemmy.eco.br avatar

It's amazing how Youtube has become a huge advertising platform and has done away with video features...

Mediocre_Bard ,

May as well call it "Turn Off".

BaardFigur ,

Kind of like how shitty of brand video sites does it. Nice job cannibalizing yourself, youtube.

Holyhandgrenade ,
@Holyhandgrenade@lemmy.world avatar

Please drink verification can

phoenixz ,

Oh noes, another ad I don't see because or aaarrr.

I know, YouTube is different content, but it's just to make the point: if I gotta watch ads even while paying, then fuck you and your content, I'll get it somewhere else

nl4real ,

Oh noes, another ad I don't see because of ublock! Trollface

DradoTheHobbit ,
@DradoTheHobbit@lemmy.eco.br avatar

Hadn't they blocked the ad blockers?

egonallanon ,

They tried but they're losing.

Linkerbaan ,
@Linkerbaan@lemmy.world avatar

ublock blocked their ad block blockers.

pyre ,

ublock origin users barely noticed. you just have to update filters every now and then.

ShunkW ,

And if you have the knowledge or savvy to use a network wide solution like pihole, I haven't seen an ad in over a year. It's not a perfect solution cuz I haven't figured out how to filter ads on Mobile. But I've accepted that I just watch YouTube on my laptop or desktop.

TwoCubed ,

You can use Revanced for example. Alphabet is trying to fuck that up too, but it's still going strong. Plus, a revanced YouTube is a lot better than the regular app. Want to get rid of Shorts? Revanced will let you get rid of those shitty videos for good. Hate sponsor messages in Videos? Revanced will let you integrated sponsorblock.

The day that revanced won't work anymore is the day I'll stop using YouTube.

pyre ,

revanced is so good. not only stops ads but has sponsorblock as well.

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