Hmm interesting thought. But how many people are going to actually buy new computers when they don't get updates? And of course how many will keep trucking with out of date windows? So for the one that buy a new computers, how many will just buy windows again? How many will have a tech savvy relative that can install Linux for them (because they can't afford a new computer)? How many will go to Chromebook because it's cheaper? Personally I never understood luxury brands, which I consider Apple to be.