One of the ideas I've been kicking around for the #Fediverse is promotion of small businesses by Fedizens. This includes tools, apps, and services, not all of which have to necessarily be super developer-focused.
If you're interested in being featured on some kind of #FediBusiness directory, or know of a really good candidate, let me know! I have a little list going already, but would love to actually turn it into something.
