This feels like the first ad that is a tone deaf miss from Apple. An ad showing beautiful tools of human creativity being crushed to be replaced by the newest and thinnest gadget feels antithetical to Apple.
Huh, yea. whether you think apple would ordinarily be better than this, I think it's just generally in poor taste and dumb. The iPad replaces an acoustic guitar?!!
What's worse is that there are plenty of other ways of making the same point without breaking things.